Decision-making in Design: A Comparative Study

ICORD 09: Proceedings of the 2nd International Conference on Research into Design, Bangalore, India 07.-09.01.2009

Year: 2009
Editor: Chakrabarti, A.
Author: Almendra,A.Rita; Christiaans,Henri
Section: Design Theory and Research Methodology
Page(s): 508-518


This paper presents a comparative study of the design processes of nal-year industrial design students of 2 countries while conducting an individual design task. This task was identical for both groups making this comparison possible even though the studies are 15 years apart. This new study gave us opportunity to observe new aspects initially not focused upon. The operational aims of this study are the identi cation and comparison of the way senior design students in both groups take decisions, the relation with design moves along the process, and the factors in uencing the decisions and moves.For that purpose both verbal protocol analysis studies (VPA) were analyzed on the basis of activities and decision-making moments described in terms of reasons behind it and goals intended to be achieved through it.The results indicate the relevance of two aspects: a) the abductive reasoning that supports designing gains visibility through analysis based upon decision-making; where idea generation plays a key role. b) the notion of design as a decision-making process could bridge, in a meaningful way, design education and design practice in organizations

Keywords: Design Process, Verbal Protocol Analysis, Decision-Making in Design, Information in Design


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.