Early Phase Concept Evaluation

DS 61: Proceedings of NordDesign 2010, the 8th International NordDesign Conference, Göteborg, Sweden, 25.-27.08.2010

Year: 2010
Editor: Andreas Dagman; Rikard Söderberg
Author: Vanhatalao, Mikko; Pakkanen, Jarkko; Lehtonen, Timo; Riitahuhta, Asko; Juuti, Tero
Section: Conceptualization and Innovation
Page(s): 311-322


Designer has to do crucial decisions at fairly early design phase. Thus there is a need a tool for the evaluation of a concept. We present a tool for concept evaluation at the point where the design is still fairly open, but there exists a coarse idea of the future product. The tool consist properties of the concept, production network, and business environment. The principle is that by visualising the relations between the chosen and/or existing relations the designer can easily see if the choices made are good or not.

Keywords: Conceptualisation, Concept evaluation, Concept properties, Production network, Order-delivery process

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