Design Management in Product Development Organisation - the Elaboration of Comprehensive Design Management Model

DS 61: Proceedings of NordDesign 2010, the 8th International NordDesign Conference, Göteborg, Sweden, 25.-27.08.2010

Year: 2010
Editor: Andreas Dagman; Rikard Söderberg
Author: Juuti, Tero Sakari; Lehtonen, Timo
Section: The Design Process
Page(s): 65-74


The aim of this research is to provide new insight and enhance knowledge in the field of Design Management as part of Design Science. Therefore, this research describes management focuses and tasks that improve the R&D efficiency when developing a Technical System that has variability and commonality. The objective is transformed into research question: How to improve the R&D efficiency when developing a Technical System that has variable elements and common elements? The research process follows the traditions of Design Science and supplements it by using the Cultural Historic Activity Theory. The data was gathered during 1999 to 2008 from the Nokia Corporation, the Finnish Maritime industry, and from the relevant, state-of-the-art literature in the research field. After the analysis of theory basis, the state of the art and data from the Cases, this research provides answers. As a result, the concept and focus of Design Management is described in more holistic manner than originally defined by Hubka. Operational mode intent, Design Process Type and Product Intent are introduced as main instuments for Design Management.

Keywords: Design Management, Operational Mode Intent, Design Process type, Product Structure type, Product Intent.

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