A practical approach to translate social cultural patterns into new design

DS 62: Proceedings of E&PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research meet ..., Trondheim, Norway, 02.-03.09.2010

Year: 2010
Author: Nijkamp, Maaike; Garde, Julia
Page(s): 254-259


People buy products to express their desired identity and therefore prefer products that fit their own personality. The personality of products is created by implicit and explicit design features. However the translation of implicit and explicit design characteristics into new designs is difficult for designers. Especially for beginning design students, giving meaning to products by thinking about product associations is really a difficult job. Therefore a design tool has been developed that provides the students with a simple structural step by step support for the design process. The tool is based on a simple input-translation-output model and has been introduced step by step in the first year’s design course “Methods of Design”. The main focus of this course is to support gaining insight into the cultural patterns of certain target groups and learn to translate associative terms into new design. By using the design tool students create designs that are meaningful to the target groups because the product’s semantics are recognizable.

Keywords: Design tool, design education, design methodology, activating students, design semantics


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