The Relation of Preference and Emotion in Metaphorical Images: An Approach to Design Education

DS 62: Proceedings of E&PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research meet ..., Trondheim, Norway, 02.-03.09.2010

Year: 2010
Editor: Boks W; Ion, W; McMahon, C and Parkinson B
Author: Kim, SuKyoung; Niki, Kazuhisa; Yamanaka, Toshimasa
Page(s): 224-229


In design education community, it is important issue how to help designers develop skills in design problem - solving. How can designers be taught to use relevant prior knowledge to solve new design problem? To answer the question, we researchers in design field must propose more efficient methods regarding the use of prior knowledge to solve ill - defined problems. This research formulated a design research method based on Kansei engineering in the aim of supporting design education. In the research, it investigated that the relationship between preference and emotional value of individuals considering their sensitivities to features in the human face using car fronts. In the first session, the subjects made a decision - making within the limited time in regards to their preference. In the second session, the subjects evaluated the stimuli with SAM (Self Assessment Manikin), which is an efficient measurement of emotional responses: valence, arousal, and dominance. The results showed that the preference affected emotional values with metaphorical product images. In detail, (1) there was affective relationship between preference and the emotional values, even though the interruption was with time limit: (2) arousal was the most important emotional value in relation to its preference.

Keywords: Engineering and design methods, perceived activity, affective


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