MA Design Practice & Management: A Real Industry and Academic Collaboration

DS 62: Proceedings of E&PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research meet ..., Trondheim, Norway, 02.-03.09.2010

Year: 2010
Editor: Boks W; Ion, W; McMahon, C and Parkinson B
Author: Evans, Dorothy; Wood, Bruce
Page(s): 420-425


ective to create graduates who could better understand how to exploit their creativity, manage innovation, recognise and assess the credibility of their ideas and know how to implement them. This programme works closely with a number of highly regarded Creative agencies representing a wide variety of creative disciplines, giving students an unparalleled opportunity to engage with these companies in an academically accredited manner. This presents the students with a unique learning opportunity and further adds an important element of experience of working in the Creative Industries both at a strategic high level and at an operational day-to-day level. The Creative agencies and their employees benefit from this experience in that they refresh their professional and academic base through this contact and involvement. All parties gain informally from the experiences in that, the close working relations, maintain a high level of relevance from the shared knowledge and have a direct impact on the students’ employability. The students ultimately benefit from an experiential opportunity supported by the academic process, which hugely enhances their professional capabilities and personal CV’s while achieving a Masters level degree.

Keywords: Creative industries, companies, students, opportunities and experience


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