The PSI network model for studying diverse complex design scenarios
                        Year: 2019
                        Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
                        Author: Reich, Yoram (1); Subrahmanian, Eswaran (2)
                        Series: ICED
                       Institution: Tel Aviv University
                        Section: Design management
                        DOI number: https://doi.org/10.1017/dsi.2019.134
                        ISSN: 2220-4342
                        
Abstract
Design pervades our world in variety and complexity that is difficult to grasp. Different disciplines and researchers take one or few perspectives to study, model, and try to understand design, why it fails and when it succeeds. However, without a comprehensive model, the value of such approaches is limited. We created a framework ? the PSI (Problem, Social and Institutional Spaces) framework ? that includes several models, ranging from simple to complex, networked, and hierarchical or recursive that can be used to model all design scenarios. In what follows, we demonstrate the network version of this framework, how it is used, and what insight it can present. The diversity of situations we present, mergers and acquisitions of companies, collaborations between industry and university, large multi-organizational projects, and a very complex project, as well as other cases we do not present here, confers the validity of utility and potential of the PSI framework.
Keywords: Design management, Design theory, Design methodology