CONCEPTION OF A CROWDSOURCING TOOL TO SUPPORT INDUSTRIAL DESIGN DECISIONS
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
                        Year: 2018
                        Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
                        Author: Wiesner, Martin; Vajna, Sándor
                        Series: DESIGN
                        Section: DESIGN SUPPORT TOOLS
                        Page(s): 511-522
                        DOI number: https://doi.org/10.21278/idc.2018.0355
                        
Abstract
Industrial Design is still seen as a ""soft"" factor without big influence within the most product development decisions, because of the low measurability (Kohler, 2003). Therefore it is necessary to develop a tool which enables Industrial Designers to make design preferences empirically measurable. This paper will provide first insights to relevant theories, perspectives and a comprehensive methodology overview for implicit and explicit measuring methods, which will be implemented in future steps in the emerging crowdsourcing approach to support Industrial Design decisions.
Keywords: aesthetics, crowdsourcing, decision making, industrial design, implicit measures