Creativity Comparisons between Japanese and European at the Concept Creation Stage

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Gentner, A.; Bouchard, C.; Esquivel, D.; Oprea, G.
Section: Creativity and Emotion
Page(s): 20-28


The study presented in this article aims to measure the impact of sensory, cognitive and affective modalities and the influence of designer‘s culture on the association of ideas phase during creative concept creation stage. It was made possible through the collaboration with the

Keywords: association stage, multi-sensory stimuli, Japanese-European comparison, new concept creation


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