PRODUCT EXPRESSION AND SELF-CONSTRUAL: DOWNSTREAM EFFECTS OF CONNECTED SHAPES ON SOCIAL CONNECTEDNESS
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Kim, J.; Yoon ,C.; Gonzalez ,R.
Section: Industrial design
Page(s): 1311-1320
Abstract
Two studies were conducted to investigate what design features represent connectedness and how they influence self-construal. In Study 1, logos representing connectedness were found to have specific identifiable features (e.g., shapes intertwined in compl
Keywords: product expression, design meaning, priming, self-construal