Telling Design Stories: The Result or the Entrepreneuring Investigation

DS 58-10: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 10, Design Education and Lifelong Learning, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Karanian, Barbara A.; Kress, Gregory L.; Sadler, Joel
Series: ICED
Section: Design Education and Lifelong Learning
Page(s): 325-


Understanding the parallel elements between the artistic desire that drives the design process and how telling stories drives new design elements is the focus for this preliminary investigation. Two iterations of one graduate design methods seminar experiment provide transformative connection examples. Brief readings, short-cycle live prototypes and story teller-audience interactions set the stage for design entrepreneuring.

Keywords: engineering design education, story, organizational aesthetics and entrepreneurial leadership


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