Prototyping: Facing Uncertainty through Small Wins

DS 58-9: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 9, Human Behavior in Design, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Gerber, Elizabeth
Series: ICED
Section: Human Behavior in Design
Page(s): 333-342


Design is a learning process in which new knowledge is constructed and used to shape the environment in ways that did not previously exist. Because design is about creating that which does not yet exist, when individuals engage in the design process, they face uncertainty about final outcomes. Drawing on psychological research, this paper presents a grounded theory to explain how the practice of prototyping allows practitioners to remain committed to the design process despite uncertainty about final outcomes. When enacting the prototyping practice, practitioners break larger tasks into modest size tasks. Modest size tasks allow practitioners to take frequent action. By taking frequent action on manageable tasks, practitioners experience small wins by observing their impact and attributing success to their actions. Through a series of small wins, they attribute the positive effects to self-action and reduce anxiety of failure and increase a sense of perceived control. This sense of perceived control allows them to remain committed to the design process despite the uncertainty of the outcomes.

Keywords: Design Work, Prototyping, Human Behavior


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.