Next Generation Business Oriented and User Centered Design Management Approach

DS 58-3: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 3, Design Organization and Management, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Mela, Johanna E.; Juuti, Tero S.; Lehtonen, Timo P.; Riitahuhta, Asko O.
Series: ICED
Section: Design Organization and Management
Page(s): 351-362


Recent turbulences in global economy have proven that impacts of changes in business environment have to be taken into account when considering the design management issues. This paper examines two modern design management approaches considering viewpoints critical for maximizing the value creation capacity of a product in a time scale. Examination of advanced design techniques is essential because the cost of bad design is too high – bad design decisions decrease the value creation during the product life-cycle. The design approaches evaluated are the Company Strategic Landscape (CSL) and the Inclusive Design toolkit. They are extending the traditional scope of design methodologies. CSL represents the business oriented product structuring method connecting design decisions to business environment in a structured manner. The main goals is to optimize the life-cycle long value creation process of the product. Inclusive Design toolkit brings forth the connection between user centeredness and design process. The modern business- and user oriented design management framework, utilizing the benefits from both approaches, is introduced.

Keywords: Design management, product structure, value-chains, business goals, user-centeredness


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