Philosophy, Strategy and Process for Connecting Engineering Design and Business Innovation

DS 58-3: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 3, Design Organization and Management, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Linde, Hansjuergen; Herr, Gunther Hubertus
Series: ICED
Section: Design Organization and Management
Page(s): 1-12


"Strengthening the Innovation Power" is one of the key challenges for gaining and maintaining leadership in modern industry. Nearly all companies would claim to strive for innovations, but hardly any has a fully developed, powerful innovation culture in place. Frequently there are "Innovation Management Processes" installed that focus on structuring the Process Management for Innovation Projects. In fast changing times, this is not enough. First it is crucial to identify the domain where it is most beneficial to the company as a whole to start initiating changes. Companies that are able to perform permanent transformations are rare. These successful companies connect all functions to develop a clear picture of the future. They derive roadmaps on how to bridge the gap from the current situation towards the desired future. They transform their business model for enhancing the value creation and they face the challenge to anticipate the right products for future and new customer demands. The question is: What are the hidden patterns of success of such companies that really to make the difference?

Keywords: Innovation, Strategy, Process Model, Contradictions, INNOWIS


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